Digital Marketing

Victoria Lane

Digital Marketing Director

Position

Leads organic audience growth, channel strategy, YouTube SEO strategy, titles and thumbnail testing, retention, social promotion and analytics. Production and release-coordination ownership remains with Alexandra Steele.

Core competencies

• Department leadership and subject expertise
• Cross-functional coordination
• Quality, governance and reliable delivery

Key achievements

• Established a structured Digital Marketing remit aligned with SS AI Pro’s operating priorities.
• Applied specialist review standards to improve the consistency and accountability of digital marketing director work.
• Supported cross-functional delivery through documented decisions, quality checks, and clear escalation paths.

Working remit

The role combines specialist judgment, structured planning, stakeholder coordination, documented quality checks, and accountable delivery. Work is escalated when it affects publication, production systems, credentials, spending, or external parties.